Jumat, 13 Juli 2018

Free PDF Elvis, Hank, and Me: Making Musical History on the Louisiana Hayride, by Horace Logan

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Elvis, Hank, and Me: Making Musical History on the Louisiana Hayride, by Horace Logan

Elvis, Hank, and Me: Making Musical History on the Louisiana Hayride, by Horace Logan


Elvis, Hank, and Me: Making Musical History on the Louisiana Hayride, by Horace Logan


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Elvis, Hank, and Me: Making Musical History on the Louisiana Hayride, by Horace Logan

From Publishers Weekly

Country music fans will love this chatty, behind-the-scenes chronicle of one of country's most popular postwar radio programs, Louisiana Hayride, from the man who made it happen. On the air from 1948 to the late 1950s, the Hayride, headquartered in Shreveport, helped make country music popular beyond the SouthAthanks to syndication on the CBS Radio NetworkAand helped build the careers of some of the genre's biggest stars. Everyone from Kitty Wells and Hank Williams to Johnny Cash, Slim Whitman and Webb Pierce took a ride on the Hayride before heading out to wider acclaim. Logan even gave Elvis his first serious gig only weeks after the future King had bombed at the Grand Ole Opry. No wonder the show was known as "The Cradle to the Stars." (This personal coup also explains Logan's complaints, albeit fairly good-natured, about the Opry.) A personable guy who made many of his deals based on a handshake, Logan, writing here with former Country Rambler editor Sloan, brings anecdotal insight into the meteoric but brief stardom of Hank Williams, Elvis's beginnings and the sad tale of Johnny "The Singing Fisherman" Horton, among others. The book reads like the best country music songs, filled with just the right combination of sorrow and swing. 16 pages of b&w photos. Copyright 1998 Reed Business Information, Inc.

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From Kirkus Reviews

From Hank Williams to Slim Whitman to Johnny Cash to the one and only Elvis, this recollection of country music greats is a real foot-stompin treat. For nearly ten years, beginning in 1948, Horace ``Hoss'' Logan produced the Louisiana Hayride, a live, weekly country music show broadcast nationally on the CBS radio network. Logan did it all, auditioning the various performers, putting together the program, even emceeing. While talent is rarely ``discovered'' by just one person, he and the Hayride were responsible for giving numerous major country stars their first big break. This was the shows edge, its competitive niche, as it labored in the shadow of that great granddaddy of country music, the Nashville-based Grand Ole Opry: ``Never once in its long, glorious career has the Opry ever created a single star or launched a single career that I know of. The Hayride, on the other hand, created dozens of stars and launched hundreds of careers.'' The Opry of the 1950s was a hidebound, though highly successful organization. Nontraditional instruments, such as electric guitars, were verboten, and only ``classical'' country music was acceptable. No wonder that they brusquely rejected the young Elvis Presley. But like so many others, he found a welcoming home on the Hayride. After just a year of appearances, he was on the way to genre-shattering stardom. Ably assisted by Sloan, a former editor of Country Rambler magazine, Logan has put together an appealing and revealing andsince this is country musicsometimes sorrowing collection of anecdotes. He seems to have known just about everyone who was anyone. Soon after Logan left the Hayride to pursue other radio opportunities, the show collapsed, but in terms of how it has shaped country music, its legacy remains vibrant and vital, though perhaps underappreciated. Serious country-music fans will love it. (16 pages b&w photos, not seen) -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.

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Product details

Hardcover: 274 pages

Publisher: St Martins Pr; 1st edition (June 1, 1998)

Language: English

ISBN-10: 0312185731

ISBN-13: 978-0312185732

Product Dimensions:

5.8 x 0.8 x 8.8 inches

Shipping Weight: 1 pounds

Average Customer Review:

4.8 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#1,104,264 in Books (See Top 100 in Books)

This is the best book I've found on how many of the music greats including Elvis got started on the Louisiana Hayride. This is full of great stories, well written, and a terrific piece of music history. TheHayride show helped many stars get their first national exposure.Horace Logan, the author, worked the show and knows these stories well. He is now deceased, and I'm so glad he took the time to share his tales. It's a wonderful book for any music buff interested in knowing how vital the Hayride was to the growth of popular music.

This was a blast start to finish. Far better then expected. Not an in depth masterpiece, but a vivid recounting of a glorious time in country and early rock n roll music.Anecdote laden and a fair amount of new, insider info.A good read.

Horace Logan was the emcee and program director for the famed "Louisiana Hayride," a nationally broadcast weekly radio show that for the better part of the 1950s was the main competitor of the "Grand Ole Opry." Known as "the cradle of the stars," the Hayride had a reputation for developing hot new talent, and has long been an object of fascination for me since it was here that Webb Pierce got his start. As the main creative director of the Hayride, Logan's path intersected those of many top-flight hick musicians, including Webb, Johnny Horton, Johnny Cash, Kitty Wells, Jim Reeves and a slew of others whose careers took off when they became regulars on the show. This book concentrates the bulk of its effort towards two oft-mythologized stars whose lives are amply documented elsewhere - Hank Williams and Elvis Presley -- and while it's cool to get insights from a person who helped start both their careers, in a sense the book feels like a missed opportunity, since Logan must have had plenty more to say about the "early" days when country music made the transition from rinky-dink local operations into a major industry with a nationwide scope. He broke into the business at the tail end of a period when all the action was on local radio stations, and helped usher in the era when things became increasingly professionalized and big-league. While the book is very readable, it's unfortunate that Logan and his ghost-writer, Bill Sloan, didn't see fit to explore "the old days" a little bit more, and bring out more of the flavor of what the hick music business was like back when. It's understandable that they would emphasize the bankable big boys like Elvis and Hank, but considering how much has already been written about them, the "witness to history" approach doesn't add as much to the historical lore as more under-the-radar observations might have. In short, it would've been cool if the story had been more about Logan himself, and the world he saw, and not simply about the stars that lived in it. Still, Hayride enthusiasts should definitely check this one out!

Being a country music disc jockey for almost a half-century as well as a song-writer and columnist, I found Horace Logan's "Elvis, Hank and Me" a genuine "refresher", a work of true art that not only informs but captures the attention of the reader by revealing the raw facts pertaining to the entertainment industry and the rough and rowdy trails many of the super-stars blazed in order to make the marquees of big-time show business. Horace mentions in this book the fact we toiled together for awhile at a radio station in the Dallas/Fort Worth market. He always had a most-interesting story to tell on the air. Now, many of those true, interesting and oft-times sad tales have been put into print for true enjoyment. -Bill Mack (Grammy winning songwriter of LeAnn Rimes', "BLUE"; Radio's "Midnight Cowboy", heard nightly on the "Bill Mack Trucking Network", and host on "Country Crossroads", syndicated nationally each week on radio & television.)

you think there's nothing to be learned about Hank, Elvis, Johnny? (as in Cash and Horton?). What a great book. Buy it. What else can I say? That it reads like lost 2 hr. Hayride video? All these great singers and players come to life. The building itself explodes!the Hayride was the obvious "counterpart" of The Grand Ole Opry..and for my money, and I think, yours, the Hayride comes out on top, any day of the week. (Anyway, the Opry basically kicked out Elvis, Scotty, and Bill!).

I grew up in east Texas, and listening to country music during the late 40's and 50's ,along with rock and roll.We would listen to the radio and the Louisiana Hayride was one of several saturday night music programs that we listened to. this book "Elvis Hank and Me" was a plesant suprise, I found the book to be easy and informative reading. 'Hoss' Logan,gives you a warm and personal glimse into the everyday lives of some of the biggest stars to ever come along. Thanks 'Hoss'. If you start this book , you'll finish it.

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Selasa, 03 Juli 2018

Ebook Free Adcreep: The Case Against Modern Marketing

Ebook Free Adcreep: The Case Against Modern Marketing

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Adcreep: The Case Against Modern Marketing

Adcreep: The Case Against Modern Marketing


Adcreep: The Case Against Modern Marketing


Ebook Free Adcreep: The Case Against Modern Marketing

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Adcreep: The Case Against Modern Marketing

Review

"Marketers are creeping into every corner of our lives, turning historically ad-free spaces like schools and parks into marketing opportunities, and using digital technologies to spy on us in order to target us with custom ads. In his insightful new book, Adcreep: The Case Against Modern Marketing, Mark Bartholomew, a professor at the University at Buffalo School of Law, examines the impact of this commercial onslaught and the failures of our legal system which have enabled it." (Campaign for a Commercial-Free Childhood)"The volume reviews the very thorough and often disturbing techniques used to measure consumer desires. Many rely on more advanced technology―ranging from physiological scanning to social media―and most are frankly invasive. Despite decades of legislation designed to protect the consumer, the need for greater information has produced an environment of constant surveillance that advertisers are apparently exploiting. The author provides copious detailed and frightening examples to underscore his major point: marketing research has become more intrusive...The book is written at a sophisticated level, and is well suited to an educated audience seeking coverage of a sadly timely subject. Recommended" (S. D. Clark Choice)"With a wide range of case studies at hand, Bartholomew places these increasingly invasive tactics in their historical context....[He] recognizes that a change in the law will require a change in our mindsets." (Samuel Earle Times Literary Supplement)"Propaganda has migrated online, practiced by algorithms with little respect for human autonomy. Adcreep is the most comprehensive exploration yet of emerging techniques of coercion in commercial media and digital platforms, and why they are simply not okay." (Douglas Rushkoff author of Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity)"A superb and trenchant critique of the rise of advertising in the digital era. A must-read for anyone concerned about the reach of commercial persuasion." (Sonia Katyal University of California, Berkeley)"The ubiquity of advertisements and commercial surveillance are now standard features of our lives. In Adcreep, Mark Bartholomew elegantly traces how we got to this point, and explores the disturbing places its likely to take us. Bartholomew has a healthy appreciation of what the law can do to bring us to a different future, but what it won't do without a public that pushes back. If there is going to be a fight, Adcreep should be in the pocket of those leading the charge."―Sue Halpern, Middlebury College

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About the Author

Mark Bartholomew is Professor of Law at University at Buffalo School of Law. He has provided commentary on intellectual property and privacy issues in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets.

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Product details

Hardcover: 248 pages

Publisher: Stanford Law Books; 1 edition (May 23, 2017)

Language: English

ISBN-10: 0804795819

ISBN-13: 978-0804795814

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#527,378 in Books (See Top 100 in Books)

Stunning read on many levels! Walks carefully through the development (and collusion) of courts, companies and “con men” to show who’s really spying on us. Appreciate the closing chapter on what to do to reverse it—all I need now is my law degree, an unlimited ad budget and access to investigative reporting!

Adcreep was the first Kindle book I bought / read on my tablet. I liked both ! A couple decades ago, my work involved mass-media advertising. While some fundamentals of advertising remain, much has changed. Adcreep goes beyond warning us regarding some potentially harmful aspects and educates readers concerning several 21st century hows and whys. -George Kilpatrick

The strongest part of this book is the discussion of the legal aspects of "Adcreep" and how court decisions have affected advertising over the years. Since the author is a law school professor, this isn't surprising. He goes into fascinating details about a lot of Supreme Court cases. How does commercial speech relate to the First Amendment? What rights do various jurisdictions have over billboards? What are the rights of celebrities to have their names and images used (and not used) in advertisements, both during life and after death? There are a lot of surprises in these (and lots of other) questions, with decisions changing radically and often reversing entirely after a few years (He rather wryly points out that as the Supremes have themselves become celebrities, their attitude toward celebrity rights has changed... this may come back to haunt him if he appears before the court at some point!).There's also an excellent discussion of the dangers of "neuromarketing," the use of psychological strategies to trick consumers into buying things, even when they're not even aware that they are being targeted by advertising. This is probably the most threatening area of adcreep, and has spawned an entire industry of psychological marketing. It's scary to think of what may be happening ten years down the road.In some areas, the book is weaker. The spread of advertising into previously non-commercial spaces (national parks, schools, etc.) is really only a minor annoyance and is nothing new. Textbook covers? I remember textbook covers back in the 1950's with ads from local merchants. And as Cub Scouts then we got brochures on knot-tying that were sponsored by the Plymouth Rope Company. The talking urinal cakes he mentions are an amusing sidelight, but they aren't even really advertising (yet... maybe they'll start promoting beer).There's one major blind spot that the book doesn't cover, namely political advertising. And this is probably the most serious and dangerous area of adcreep. The flood of misleading ads that flood the airwaves and social media and our telephones for months before elections is a serious threat to democracy. And probably responsible for the disasters that have befallen the country in recent elections.The book sometimes falls victim to post-modern jargonism: we hear a good bit about "interpellation" and "hailing" and we get the obligatory quotes from Foucault. But if you ignore this, the book is for the most part good reading, and it has some serious and constructive suggestions on how to remedy things.

A recent addition to the library of if-you-aren't-outraged-you-aren't-paying-attention. Adcreep provides the background policy education to make you a more effective privacy advocate, but it's dense, scholarly reading wrapped in a popular-style title and cover. The final chapter suggests a course of action . . . the legal, policy prong of the two-pronged approach to change but not the grassroots consumer element. Readers of this book will appreciate the irony of my promoting it here. As a marketing professional I think it's an important addition to the privacy literature.

Bartholomew offers a fresh and interesting take on the growing insurgence of modern marketing, which feels especially pertinent in the new wave of social media usage. Chapter 5, in particular, seems notable in today's world where everyone wants to emulate the celebrities they see and recreate that fame for themselves on places like Instagram and Facebook. Overall, a really fascinating and quick read.

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Adcreep: The Case Against Modern Marketing PDF

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