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Adcreep: The Case Against Modern Marketing
Ebook Free Adcreep: The Case Against Modern Marketing
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Review
"Marketers are creeping into every corner of our lives, turning historically ad-free spaces like schools and parks into marketing opportunities, and using digital technologies to spy on us in order to target us with custom ads. In his insightful new book, Adcreep: The Case Against Modern Marketing, Mark Bartholomew, a professor at the University at Buffalo School of Law, examines the impact of this commercial onslaught and the failures of our legal system which have enabled it." (Campaign for a Commercial-Free Childhood)"The volume reviews the very thorough and often disturbing techniques used to measure consumer desires. Many rely on more advanced technology―ranging from physiological scanning to social media―and most are frankly invasive. Despite decades of legislation designed to protect the consumer, the need for greater information has produced an environment of constant surveillance that advertisers are apparently exploiting. The author provides copious detailed and frightening examples to underscore his major point: marketing research has become more intrusive...The book is written at a sophisticated level, and is well suited to an educated audience seeking coverage of a sadly timely subject. Recommended" (S. D. Clark Choice)"With a wide range of case studies at hand, Bartholomew places these increasingly invasive tactics in their historical context....[He] recognizes that a change in the law will require a change in our mindsets." (Samuel Earle Times Literary Supplement)"Propaganda has migrated online, practiced by algorithms with little respect for human autonomy. Adcreep is the most comprehensive exploration yet of emerging techniques of coercion in commercial media and digital platforms, and why they are simply not okay." (Douglas Rushkoff author of Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity)"A superb and trenchant critique of the rise of advertising in the digital era. A must-read for anyone concerned about the reach of commercial persuasion." (Sonia Katyal University of California, Berkeley)"The ubiquity of advertisements and commercial surveillance are now standard features of our lives. In Adcreep, Mark Bartholomew elegantly traces how we got to this point, and explores the disturbing places its likely to take us. Bartholomew has a healthy appreciation of what the law can do to bring us to a different future, but what it won't do without a public that pushes back. If there is going to be a fight, Adcreep should be in the pocket of those leading the charge."―Sue Halpern, Middlebury College
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About the Author
Mark Bartholomew is Professor of Law at University at Buffalo School of Law. He has provided commentary on intellectual property and privacy issues in The New York Times, The Washington Post, Los Angeles Times, USA Today, The Wall Street Journal, and other news outlets.
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Product details
Hardcover: 248 pages
Publisher: Stanford Law Books; 1 edition (May 23, 2017)
Language: English
ISBN-10: 0804795819
ISBN-13: 978-0804795814
Product Dimensions:
6 x 0.8 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#527,378 in Books (See Top 100 in Books)
Stunning read on many levels! Walks carefully through the development (and collusion) of courts, companies and “con men†to show who’s really spying on us. Appreciate the closing chapter on what to do to reverse it—all I need now is my law degree, an unlimited ad budget and access to investigative reporting!
Adcreep was the first Kindle book I bought / read on my tablet. I liked both ! A couple decades ago, my work involved mass-media advertising. While some fundamentals of advertising remain, much has changed. Adcreep goes beyond warning us regarding some potentially harmful aspects and educates readers concerning several 21st century hows and whys. -George Kilpatrick
The strongest part of this book is the discussion of the legal aspects of "Adcreep" and how court decisions have affected advertising over the years. Since the author is a law school professor, this isn't surprising. He goes into fascinating details about a lot of Supreme Court cases. How does commercial speech relate to the First Amendment? What rights do various jurisdictions have over billboards? What are the rights of celebrities to have their names and images used (and not used) in advertisements, both during life and after death? There are a lot of surprises in these (and lots of other) questions, with decisions changing radically and often reversing entirely after a few years (He rather wryly points out that as the Supremes have themselves become celebrities, their attitude toward celebrity rights has changed... this may come back to haunt him if he appears before the court at some point!).There's also an excellent discussion of the dangers of "neuromarketing," the use of psychological strategies to trick consumers into buying things, even when they're not even aware that they are being targeted by advertising. This is probably the most threatening area of adcreep, and has spawned an entire industry of psychological marketing. It's scary to think of what may be happening ten years down the road.In some areas, the book is weaker. The spread of advertising into previously non-commercial spaces (national parks, schools, etc.) is really only a minor annoyance and is nothing new. Textbook covers? I remember textbook covers back in the 1950's with ads from local merchants. And as Cub Scouts then we got brochures on knot-tying that were sponsored by the Plymouth Rope Company. The talking urinal cakes he mentions are an amusing sidelight, but they aren't even really advertising (yet... maybe they'll start promoting beer).There's one major blind spot that the book doesn't cover, namely political advertising. And this is probably the most serious and dangerous area of adcreep. The flood of misleading ads that flood the airwaves and social media and our telephones for months before elections is a serious threat to democracy. And probably responsible for the disasters that have befallen the country in recent elections.The book sometimes falls victim to post-modern jargonism: we hear a good bit about "interpellation" and "hailing" and we get the obligatory quotes from Foucault. But if you ignore this, the book is for the most part good reading, and it has some serious and constructive suggestions on how to remedy things.
A recent addition to the library of if-you-aren't-outraged-you-aren't-paying-attention. Adcreep provides the background policy education to make you a more effective privacy advocate, but it's dense, scholarly reading wrapped in a popular-style title and cover. The final chapter suggests a course of action . . . the legal, policy prong of the two-pronged approach to change but not the grassroots consumer element. Readers of this book will appreciate the irony of my promoting it here. As a marketing professional I think it's an important addition to the privacy literature.
Bartholomew offers a fresh and interesting take on the growing insurgence of modern marketing, which feels especially pertinent in the new wave of social media usage. Chapter 5, in particular, seems notable in today's world where everyone wants to emulate the celebrities they see and recreate that fame for themselves on places like Instagram and Facebook. Overall, a really fascinating and quick read.
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